Featured Project: Burke’s Book Store

A New Chapter for Burke’s Book Store

To celebrate their 150th anniversary, Burke’s Book Store in Memphis has refreshed their storefront with a brand new awning. Parasol Awnings is proud to have been part of it!

The previous awning, originally installed by Parasol Awnings in 2007, had reached the end of its lifespan. For this milestone year, Burke’s wanted a new look that better aligned with their logo and shelving color – and that worked beautifully around the existing tree canopy.

The store owners tell us “2025 marks the 150th anniversary of Burke’s Book Store. The shop was in the Burke family for three generations before changing hands in the mid-1970s, and we’re now in our fourth location. To celebrate this milestone, we held a fundraiser to support building improvement. Replacing the awning was our top priority!”

“Everyone loves it!”

Since sharing photos on social media, they’ve received a wave of compliments on the updated design, new color, and carefully placed lettering that catches the eye from multiple directions.

Our connection with Burke’s goes back decades, even to their old location on Poplar where Parasol installed awnings in the late 1980s. It’s always a joy to work with returning clients who value thoughtful design and lasting quality.

We’re honored to help Burke’s mark 150 years in business with an upgrade that will welcome readers for many more to come.

Thinking about a new awning?

Burke’s co-owner, Cheryl Mesler’s, advice: “Look at the building from all angles to figure out how best to apply lettering.” A small detail can make a big difference.

Contact Parasol Awnings today to discuss your own project’s details. We’d love to be part of it.